Does Technostress Moderate Between Intention to Use ICT and Innovative Behavior: Exploring Antecedents of Digital Mindset

Abstract

This study aims to identify the factors influencing innovative behavior and digital mindset in Pakistani software houses while also examining the moderating role of technostress and the mediating role of the intention to use ICT. Data was collected longitudinally from 320 IT professionals employed in software houses in Pakistan, utilizing incremental and entity theories. A structured questionnaire based on a Likert scale was used to gather data, which was then analyzed using Smart-PLS to ensure accuracy and reliability. The findings reveal that a digital mindset, characterized by disruptive, generative, exponential, and combinational thinking, significantly impacts innovative behavior. Furthermore, the study shows a substantial mediating effect of the intention to use ICT on the relationship between digital mindset and innovative behavior. Additionally, perceived technostress is found to have a significant moderating impact on the intention to use ICT and innovative behavior. This research empirically develops and tests an integrated model of technostress, illustrating how a digital mindset can promote innovative behavior. The study’s conclusions offer valuable insights for future research on employee behavior and technostress.