Journal of Digitovation and information system

The Impact of Green Entrepreneurs, Competitive Intensity, and Climate Risks on Innovation

On Chee Hoong — 2024-12-25

Greater Kuala Lumpur, a global city connecting Malaysia and Asia with the world, is a growing hub for innovation. This study explores the influence of green entrepreneurial orientation and managerial environmental concerns on innovative behavior and creative performance, incorporating climate change risk perception and competitive intensity. Grounded in cultural cognition theory, data from 220 young small business owners were analyzed using structural equation modeling to examine how climate change risk perception mediates the relationship between green entrepreneurial orientation, managerial environmental concerns, and innovation. Results indicate that climate change risk perception significantly mediates these variables’ impact on both innovation behavior and creative performance, while competitive intensity moderates the effects of green entrepreneurship and managerial environmental concerns on climate risk perception. The study offers theoretical and practical insights to support creative and innovative behavior in small enterprises.

The Impact of Human Capital, Capabilities, and Innovation on Success: A Study of Greek SMEs

Georgia Moschogianni — 2024-12-25

Greek SMEs extensively seek to enhance firm innovativeness and competitive advantage, but these efforts have yet to achieve optimal effectiveness. This study explores the relationships between human capital, structural capital, relational capital, and digital business competence, examining their influence on competitive advantage and firm innovativeness. The study also identifies the mediating role of digital business model innovation within these relationships. Using SmartPLS 3.0 to analyze 167 responses covering 42 items, the findings reveal that human, structural, and relational capital have a direct influence on digital business model innovation. Furthermore, digital business capabilities exhibit a moderating effect, while digital business model innovation acts as a mediator. However, the results indicate that structural and relational capital, moderated by digital business capabilities, have an insignificant impact on firm innovativeness and competitive advantage.

The The Rise of Large Language Models (LLMs) in Academic Research: Opportunities and Challenges

Sanni Shamsudeen Ademola — 2024-12-25

This study investigates the use of AI chatbots for academic writing among research students and academics in Sub-Saharan Africa. A survey of 115 participants revealed a growing adoption of chatbots, with over 77% already using them for various tasks. Brainstorming research ideas and literature review support were the most popular applications, highlighting their role in sparking creativity and knowledge management. While nearly half found chatbots highly impactful, a significant portion reported moderate or low effectiveness, suggesting a need for further development. Ethical considerations were prominent, with privacy being the top concern. Participants emphasised the need for clear guidelines on data security, and mitigating bias in AI-generated information. Findings also identified a lack of institutional support for AI chatbots. Over half reported limited support, and many were unsure about available resources in their institutions to support the use of chatbots. This highlights the need for universities to develop training programs and technical support structures to help researchers leverage this technology effectively. Overall, the study suggests a promising future for AI chatbots in Sub-Saharan African research. However, addressing ethical concerns and fostering institutional support is crucial for maximizing their benefits and ensuring responsible integration within academic workflows.

Digital Literacy and Lifelong Learning Disposition as Drivers of Innovative Work Behavior and Higher Education Performance: A Mediated Moderation Framework"

Shahid Mehmood — 2024-12-25

Cyber entrepreneurship, facilitated by advancements in information technology, represents a transformative form of entrepreneurship. Despite the pivotal role of innovative work behavior and higher education performance in driving the success of IT entrepreneurs, there is limited research on the connection between digital literacy and the innovative capacity of employees. Addressing this gap, this study examines the influence of lifelong learning dispositions on digital literacy and its outcomes. Drawing on the social exchange theory (SET), the research employs a partial least squares algorithm to analyze data collected from 245 IT entrepreneurs working at Malaysia Cyberjaya IT Park. The findings reveal that digital literacy significantly enhances innovative work behavior and higher education performance. Furthermore, lifelong learning disposition mediates the relationship between digital literacy and these outcomes. Additionally, creative thinking and resistance to change moderate the impact of lifelong learning disposition on innovative work behavior and higher education performance. The study discusses how these insights contribute to understanding innovative work behavior and performance, providing actionable strategies for organizations to address these critical factors in workforce development.

Enhancing Brand Experience, Attitude, and Purchase Intention through AI: Examining Customer Engagement and E-Commerce Usefulness

Malika AIT NASSER — 2024-12-25

In today's consumer landscape, experiences and memories are gaining greater value, driven by advancements in artificial intelligence technologies. This study investigates the impact of artificial intelligence on brand attitude, brand experience, and purchase intention, while exploring the mediating role of customer engagement on social media and the moderating influence of perceived usefulness of e-commerce. Data were collected from 3,320 employees associated with Moroccan brands. The findings reveal a significant mediating effect of customer engagement on social media in the relationship between artificial intelligence technology and the outcomes of brand attitude, brand experience, and purchase intention. Additionally, the study highlights the substantial moderating role of perceived usefulness of e-commerce in enhancing the relationship between artificial intelligence technology, brand experience, and purchase intention. These insights contribute to a deeper understanding of consumer behavior and provide practical value for organizations, social media strategists, and policymakers.