AIT NASSER, M. Enhancing Brand Experience, Attitude, and Purchase Intention through AI: Examining Customer Engagement and E-Commerce Usefulness . Journal of Digitovation and information system, [S. l.], v. 4, n. 2, p. 179–196, 2024. DOI: 10.54433/JDIIS.2024100045. Disponível em: https://jdiis.de/index.php/jdiis/article/view/101. Acesso em: 5 feb. 2025.