Ahmad, T. and Akbar, A. 2021. Role of Information System Strategies, Business Intelligence and Analytics used to Enhance Firm Performance: Mediating role of Innovation Ambidexterity. Journal of Digitovation and information system. 1, 2 (Dec. 2021), 69 –. DOI:https://doi.org/10.54433/JDIIS.2021100006.